Hi! I'm Amy-Lee
Founder, Marketing Mentor and your New Bestie.
Welcome to my corner of the digital world, where my passion for marketing, content creation and having a plan allows women to become empowered and UNSTOPPABLE.
The evolution of me
Picture this: A 14-year-old version of Amy-Lee with nothing but a huge ambition and a spare rabbit hutch in my parents backyard. My entrepreneurial life started at 14 - while my friends were into make-up and magazines, I was learning Facebook Ads and marketing my Guinea Pig Boarding business. To cut a long story short, I quickly scaled from 1 hutch, to 40 hutches whilst also running a successful e-commerce store, hosting open days, managing multiple suppliers, and an entire boarding facility. All before I could legally drive.
and that was just where it all started.
I then took my passion for marketing, did the grown up thing and completed a degree in Communication Design, quickly landing what I THOUGHT was my dream job….
From guinea pigs to the editor of a self-published food magazine (that's a story for another day) to the Marketing Coordinator of a leading Australian Fashion label, Pilgrim Clothing. I've worn many entrepreneurial hats over the years. Yet, through it all, two things have remained constant: identifying a need and mastering the marketing.
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Which brings us to the Content Queen Planner.
I took everything I knew and learnt as a marketing expert, and put it all into a luxe AF social media and marketing planner for women to start implementing better marketing plans into their business. Too many business owners struggle to market, plan and manage their socials by themselves. So, I wanted to give them the knowledge and tools they needed to succeed without needing to outsource it to a social media manager.
I poured my heart and soul into this planner & stationery range to guide female entrepreneurs through social media marketing & content creation, where we together, can plan for huge success one step at a time.
My true wish for these planners is to bring more structure, organisation, inspiration and results to social media planning and our businesses. It helps streamline how you structure your content and gives you an easy strategy on how & what to post, without it becoming overwhelming or stressful.
My Mission
To help women build a business that they can RUN, rather than run their life. It all started with a goal to support women struggling with social media and marketing, and it quickly became my zone of genius.
And now? I’m helping women transform the way they do their entire business from start to finish.
Welcome to my world Queens!